Early Literacy and Branding January 25, 2008
I’ve noticed that my own toddlers, and in fact, the majority of the under-4 crowd we hang out with, seem to learn branding in parallel to ABC’s and the other basic foundations of reading.
C has easily been able to recognize Target, McDonald’s, Trader Joes, Marshalls, Whole Foods etc for months. When T went through this phase I remember being slightly worried that I was emersing him too deeply into our consumer culture.
However, as I’m sure many early-education experts would have been able to tell me back then, is that I think this should just direct me to label more things.
Perhaps if I start labeling all the common things in our house like cups, clothes, plates etc, C will start to associate those words to the items in print.
Essentially it should be like ‘branding’ our household items.
Perhaps it will also help me on my path to a more organized house in 2008.